Weekly stories by Adam O’Kane.
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“Pilot”
“Pilot”
March 26, 2016 — 6:21 PM
Adam O'Kane
Mar 26
Why Snapchat Will Win Livestreaming
Why Snapchat Will Win Livestreaming
The livestreaming war is warming up. Right now, it’s a two-horse race between Facebook (Facebook Live) and Twitter (Periscope). Meerkat and…
Adam O'Kane
Mar 4
Big Projects In Small Towns
Big Projects In Small Towns
I was born and raised in Hampton, New Hampshire (pop. 14,976) and attended all the schools the town had to offer: Centre K-2, Marston 3–5…
Adam O'Kane
Mar 10
An Appeal To People Who Don’t Use Twitter
An Appeal To People Who Don’t Use Twitter
Twitter turns 10 today! I’ve never posted a tweetstorm, and I swear I won’t make it a habit, but there are 9 tweets forthcoming:
Adam O'Kane
Mar 21
Latest
The New Native Ad: Snapchat’s On-Demand Geofilters
The New Native Ad: Snapchat’s On-Demand Geofilters
Snapchat did something really big this week. But, a quick paragraph of background first…
Adam O'Kane
Feb 26
The Kings And Queens Of Social
The Kings And Queens Of Social
Looking at the most popular users on a networking app is a quick way to get a sense of the culture there. So, I put together a spreadsheet…
Adam O'Kane
Feb 19
Which App Had The Best Superbowl?
Which App Had The Best Superbowl?
By any metric, the Super Bowl is the biggest television event of the year. Naturally, it’s a big opportunity in social. Facebook, Snapchat…
Adam O'Kane
Feb 12
The DJ Khaled Effect: Social Media And Celebrity
The DJ Khaled Effect: Social Media And Celebrity
Attracting early users to a social app is a daunting, unavoidable challenge. It’s the chicken-and-egg problem. Why would people try your…
Adam O'Kane
Feb 5
Predicting Snapchat’s Future
Predicting Snapchat’s Future
Snapchat has two distinct layers, and I believe they’re about to add a third.
Adam O'Kane
Jan 28
The Power Of The Like Button And Its Cousins
The Power Of The Like Button And Its Cousins
How different forms of feedback on social apps shape our experience
Adam O'Kane
Jan 11
Here’s How Twitter Can Improve Moments
Here’s How Twitter Can Improve Moments
Twitter’s hugely-hyped Moments feature has been a bit of a let down. Twitter won’t admit that anytime soon, as they’ve invested vast…
Adam O'Kane
Dec 13, 2015
The Unwritten Rule Of Instagram
The Unwritten Rule Of Instagram
Every social app has its own culture that goes beyond the buttons and features of the app itself. It may only permeate certain corners of…
Adam O'Kane
Oct 28, 2015
It’s Time For Twitter To Dump Favorites
It’s Time For Twitter To Dump Favorites
Over the past few months, Twitter has experimented with changing the “stars” to “hearts,” in an effort to further define Favorites. It’s…
Adam O'Kane
Oct 21, 2015
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